What is seo
November 7, 2025
SEO, or search engine optimization, is the practice of making your website more visible in organic (non-paid) search engine results, like Google. The goal is to improve your website’s ranking to increase its visibility and drive more relevant traffic to your site. This involves a combination of optimizing your website’s content, technical structure, and authority to make it more attractive to both users and search engines.
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On-page SEO:
Optimizing individual web pages, such as using relevant keywords in titles, headings, and content, and writing high-quality, comprehensive material that answers a user’s search query.
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Technical SEO:
Improving a website’s structure and performance, including factors like page speed, mobile-friendliness, and site architecture, to help search engines crawl and index it more effectively.
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Off-page SEO:
Building a website’s authority and credibility through actions outside of the site itself, most notably by earning high-quality backlinks from other reputable websites.
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Local SEO:
Optimizing for searches that have a local intent, such as a search for “coffee shop near me,” to attract more relevant local customers.
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Increases organic traffic:
SEO drives free, high-intent traffic from people who are actively looking for your products or services.
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Builds credibility and trust:
Appearing higher in search results can build authority and trust with potential customers.
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Improves user experience:
Many SEO practices, like improving page speed and mobile-friendliness, also make the website better for the user.
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Competes with larger businesses:SEO allows smaller businesses to compete with larger companies for online visibility.